Since Denplan and Simplyhealth joined forces in 2011, we've been working together successfully. So uniting under the Simplyhealth brand just makes sense. And we've a lot in common. Natural innovators, we've both grown in size and reputation. By working together, under one brand, we believe we can build on this shared reputation – ensuring a great future for you and your patients and clients. Helping people make the most of life is at the heart of what we do, it's our purpose, our commitment, our reason for being.