Cookie Policy

What are cookies?

A cookie is a small text file that gets stored onto your computer when you visit a website. Our cookies will not read or corrupt other information saved on your computer and cannot be used to deliver viruses, or extract your personal information.

Why we use cookies

When you visit our website, we may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make our website work as you expect it to. The information does not usually directly identify you, but it can give you a more personalised web experience.

They are used for many different functions such as:

  • Auto-filling forms
  • Personalising content
  • Targeted, relevant advertising across different platforms such as Social Channels and Display Advertising
  • Recording user preferences
  • Measure and monitor anonymous use of our website so that we can make improvements to our site and our advertising

What cookies do Simplyhealth use?

The cookies we use are broken down into 2 categories:

  • Strictly necessary cookies - These are necessary in order to use our websites. They are only used when you are using our website and expire when you leave.
  • Non-essential cookies - These are used for analytical and targeting purposes, first or third party advertisers and to supply you with relevant and tailored information.

The strictly necessary cookies we use (and what they are used for) are:

Session cookies           

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as applying a special offer or discount you qualify for, setting your privacy preferences, logging in or filling in forms. These cookies do not store any personally identifiable information. They are not stored on your computer and expire after a 30 minute period of inactivity or when you end your browser session.

This is a list of the non-essential cookies we use:

Analytics cookies                     

These cookies allow us to gather data on how our website is used, including the number of visits we receive, traffic sources such as advertising or direct from a search engine, time on site, and other valuable metrics. We use this data to measure and improve the performance of our site, helping us understand how visitors move around the site, and which pages provide the most value for our customers. The anonymous data we gather may be shared with our trusted agencies who help us optimise our website journey.

Services such as Maru EDR, help us gather information to allow us to make our website more usable for our users.  Accepting the cookies means that we will not continue to ask you to complete surveys if you have already completed or declined. 

Functional cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. Functional cookies include remembering choices you have previously made, like usernames when logging in. By turning these off, your experience may be impacted.

Advertising cookies

These cookies allow us to create a more targeted advertising approach, providing you with digital adverts relevant to your interests based on browsing habits on our website, for example, a specific page you have visited frequently.


These are placed on our site by our advertising partners, with our permission. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information; they work by uniquely identifying your browser and internet device.

Social media cookies

These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

How can I disable cookies?

If you want to disable cookies you need to change your website browser settings to reject cookies.  Doing this will depend on the browser type and version that you use, however follow these links for instructions on how to disable cookies on your particular browser.

Please note if you choose to disable cookies, the site may not operate properly.

Internet Explorer  
Safari    Chrome    Apple  IOS    Android


Find out more

If you would like more information on cookies, visit

Simplyhealth uses the Flashtalking platform for campaign analysis, applying both cookie-based and cookie-less technologies to identify devices. Learn more about Flashtalking’s use of data and your choices in their Consumer Privacy statement