Welcome to our annual report for 2017

Taking a look back at the successes of the past year and looking forwards to opportunities over the next year and beyond. 

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For 146 years we’ve been helping people to make the most of life through better everyday health. In 2017 Simplyhealth and Denplan united under one Simplyhealth brand and today we’re proud to be the UK’s leading provider of health and dental cash plans, Denplan dental payment plans and pet health plans. We help over three million people across the UK access the health and care products, services and support that they need, when they need them and at a price they can afford. We’re also very proud to donate 10% of our pre-tax profits to health-related charitable activities every year, amounting to £1.13 million in 2017 while our Simplyhealth Great Run Series partnership raised an additional £42.6 million for charity.

The NHS is incredible, but the reality is it was never created to cater for every healthcare need and nor is it able to. That is why we have always had a place alongside it, helping people to take control of their healthcare in different ways.
Romana Abdin, Chief Executive Officer

We're pleased to share our annual report 2017 with you here - giving you an insight into how we performed last year and exactly what we've been doing to ensure we deliver on our purpose for our customers. We're also pleased to share our ambitious plans for growth during the year ahead to ensure we're the first place people to turn to for extra help with their everyday health.

Download our 2017 reports

Download Feel Good 2017 Download Financial Report 2017 Download SFCR 2018

2017 in numbers


pre-tax profit


in reserves


everyday health claims paid (valuing £127.5m)


community investment in charitable activities (LBG assured)

19 grants

donated to charities

0.5 million

health conversations with our customers


member dentists

Over 3 million

people covered by Simplyhealth plans

1.5 million

patients with a Denplan payment plan


pets on plans


member vets

Over 11,000

corporate clients

2017 success stories

Everyday health

Father with young son and daughter all brushing their teeth wearing their pyjamas in the bathroom representing Simplyhealth's commitment to improving the UK's everyday health

Debbie's story


Thoughts from a Chiropractor


A word from a corporate client


The perfect dental partnership


Chris and Noelle’s story

The Simplyhealth Great Run partnership

Simplyhealth Great North Run logo featuring on the Tyne Bridge which links Newcastle upon Tyne and Gateshead

Inspired by Jamie


The Simplyhealth Great Run partnership

Charitable Giving

Smiling elderly lady representing Simplyhealth's charitable giving to health and wellbeing focused charities locally and across the UK

Maudi's story


Simplyhealth's pledge to Charitable Giving


Mind - our charity partner

Watch more stories on YouTube

Meet our Board

Our Board helps us to achieve our ambitions, while ensuring that Simplyhealth remains stable, secure and ready to meet the healthcare needs of the future. 

Meet our Board members

Download previous annual reports



Annual report


Financial report


SFCR 2016



Annual report


Financial report



Annual report


Financial report



Annual report


Financial report

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