Meet the team

Get in touch with the team to discuss more about Simplyhealth Ventures.

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The investment team

Rupert Novis - Corporate Strategy and Finance Director

Rupert Novis

Investment Director

Prior to Simplyhealth, I was the investment director for 7 years at Kinled, a single family investment business investing in the Medical sector (Medical devices, MedTech & life sciences), technology (including FinTech) and high-end leisure at venture capital stage. I helped grow Kinled’s portfolio to 50+ companies around the globe and held a number of board seats.

In my early years I served in the British Army, before spending 18 years in the City, banking and financial markets with Societe Generale, Enron, RBS and Sempra Energy. Since 2009 and before joining Kinled, I worked with Tiberius Asset Management, a Swiss based commodity hedge fund. I then set up and ran businesses working with family offices on both financial and human capital across the globe.

I am a strong believer in Simplyhealth’s purpose to provide better access to all to the wider UK healthcare market, digitally where possible. Currently, I hold board observer seats with several of our portfolio companies.

When away from work, I am a keen sportsman. My other passions are travelling and international culture.

Jack Cox - Associate Director

Jack Cox

Associate Director

I have been working with aspirational and high growth UK companies for over a decade having previously held roles in Corporate Finance at BDO, working with a wide range of businesses from start-ups to multi-national groups across a variety of sectors.

At Simplyhealth, I look after the end to end venture process between opportunity origination through to post investment performance monitoring & investment assistance.

We’re in a really unique position as a purpose led business, investing in the industry we have deeply significant insight in and I’m really excited to play a part in changing the UK healthcare economy for the better

The investment committee

Duane Lawrence - Non Executive Director

Duane Lawrence


Non-Executive Director and Chair of the Investment Committee

Nick Potter - Acting Chief Executive Officer and Chief Financial Officer

Nick Potter


Acting Chief Executive Officer and Chief Financial Officer

If you are a representative, advisor, or advocate for a start up and want to explore whether an investment is right for you, we encourage you to first read our investment focus page to ensure we are the right VC partner for you.