Being bothered about customers

Published Date: 18 Dec 09

UK businesses are failing to engage with customers, this is according to the Simplyhealth Bothered Britain Report 2009, where a huge 82% of those surveyed do not believe there is any company that truly cares about their individual needs.

In the current economic climate, consumer loyalty is the key to survival, yet 82% of businesses are simply not delivering when it comes to customer service. We are coming into the busiest time of the year for retailers particularly, yet only 2% of those people surveyed felt retail outlets offer a good customer experience.

Commenting on the research, Raman Sankaran from Simplyhealth said: "During difficult times such as these, companies need to be working harder than ever to attract and retain customers and it is disappointing that customers are finding this is not the case."

"At Simplyhealth, we pride ourselves on always putting our customers first and doing the right thing, not the easy thing, which we believe is the way in which all customer facing companies should operate."

Companies that are most out of favour with people living in Britain are catalogue companies and rail networks, with just 1% of those surveyed stating that these companies care about their individual needs.

There were some companies which did manage to leave a fairly good impression; 8% of people surveyed revealed they truly feel supermarkets are bothered about their personal welfare. After supermarkets, it was restaurants (6%), Banks (4%) and Airlines (4%) that impressed those that were questioned the most.

Healthcare provider Simplyhealth offers a variety of health plans, which start from as little as £2.25 per week. They offer help towards the cost of check-ups, treatment and emergencies, helping people budget for the costs of expected and unexpected healthcare. The Simplyhealth Store provides a variety of mobility and daily living aids. 

Simplyhealth is a company which is truly bothered about its customers.  Calls are answered by real people based in its UK offices, whilst claims are paid usually within a few days of receipt. Simplyhealth is also bothered about the wider community, donating over £1million each year to charitable organisations, events and community initiatives.

For further information on Simplyhealth please bother us on 0800 072 6715 or log on to www.simplyhealth.co.uk. In a world where so many people can't be bothered, Simplyhealth is proud to be a company that can, to find out how log on to www.wecanbebothered.co.uk.

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For further editorial information, please bother us at:

Mere PR: Ellie Watson, Gemma Chruszcz, Emma Cantwell or Victoria Maltby Tel: 0161 929 8700 / [email protected] / [email protected] / [email protected] / [email protected]

Simplyhealth: Caroline Lakeman, Public Relations Executive, 01264 342570
Rebecca Jeremy, Public Relations Assistant 01264 342400 or [email protected]

Notes to Editors

  • Previously known as HSA, BCWA, LHF, HealthSure and Totally Active, our family of health companies have joined together over the last 8 years to form Simplyhealth.
  • At Simplyhealth, we have been providing healthcare solutions for over 137 years, dedicated to serving our customers through a variety of mobility and living aids, cash plans, dental plans and medical insurance.
  • Simplyhealth is committed to making a positive impact on our communities. Each year, the company helps health related charities and causes to the tune of at least £1million.
  • Simplyhealth is authorised and regulated by the Financial Services Authority

Please be aware that the information contained in this press release is intended for sole use by journalists and whilst it is correct at the time of publication, it may subsequently become out of date.  It should not be used by customers or clients to influence or determine any financial or health decisions. Customers or clients should always consult their own financial advisors for specific financial advice and their GP or other healthcare practitioner for specific health advice.

Press Office

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Press office contacts

Caroline Lakeman, Public Relations Executive, SimplyhealthCaroline Newton
PR and Social Media Manager